I Know What Love Is (Because of You)

“I Know What Love Is,” is an original song and philanthropic project partnership between Taylor Guitars, NAMM Foundation & Nettwerk Music Group. Conceived by Jay Parkin, a content producer for Taylor Guitars, and music and lyrics by Keith Goodwin, singer, guitarist and songwriter from the indie folk band Good Old War. It features performances by Zac Brown, Jason Mraz and KT Tunstall. “We were shooting for this ‘Hey Jude’ meets ‘We Are the World’ vibe,” Jay explains, “and the song itself felt good. But this was always about supporting musicians and bringing people together, and we realized we needed the song to reflect that sense of community, too.” To accomplish that, Jay and Keith drew on their connections to the music industry to enlist dozens of Taylor artists for the project, from hobbyists and weekend warriors to touring bands and big-label acts. Each artist was asked to contribute their own version of a piece of the song that spoke to them. Mixing the song became a gargantuan task of weaving together vocals, guitar parts and other sounds sent in by artists around the world. Zac Brown, Jason Mraz, KT Tunstall, Chris Conley (Saves the Day), Alana Springsteen and many others contributed enthusiastically, responding to the song’s inspiring message of solidarity among the musical community during a time of great need. Comprised of over 200 tracks, “I Know What Love Is” is a tribute to community, connection and the power of music. All proceeds from the song will benefit MusiCares, an organization founded by the National Academy of Recording Arts and Sciences to provide resources for artists, studio musicians, crews, producers, songwriters, venues, music students and families in times of need.