Split

关于《Split》： NIKI在她的新单曲《Split》中，讲述了自己在雅加达长大，后来前往美国追求音乐梦想的故事，记录了她在两个世界和两个家庭之间感受到的分离之苦。这首歌由NIKI自己编排撰写，并联合Jacob Ray 和 Bekon & The Donuts共同制作。《Split》描述了身不由己却只能适应的压力，由此所带来的情感拉力和心灵动荡。 《Split》是88rising众所期待的年度厂牌合集《Head In The Clouds III》中的最新单曲，紧随 NIKI、Rich Brian 和 Warren Hue 的《California》、Warren Hue 的《Too Many Tears》、BIBI 的《The Weekend》和 Ylona Garcia 的《Don't Go Changing》之后。 NIKI的自我陈述： 我在 2019 年就已经和Jacob Ray一起创作了《Split》。这首歌最初是为专辑《MOONCHILD》写的，但我最后把它给去掉了，因为它让人感觉太私人化，太特别了。这首歌讲述的是我不得不将自己分割在印度尼西亚和洛杉矶之间，却时刻感觉我必须不断地去“分裂差异”，只能一直去适应和被同化的心路历程。这是一首关于家庭、个人身份以及为兼顾两者而斗争的歌曲。这是我内心最真实的声音，我希望你们都和我一样喜欢它！ 关于《Head In The Clouds III》 《Head In The Clouds III》是“Head in the Clouds”这个独具代表性的特色系列专辑的第三部，由88rising从东方到西方的数位新晋艺术家与特邀嘉宾共同参与制作。这个项目旨在带领来自世界各地的听众们感受亚裔人群的生活与体验。 经历了2020年短暂的休整，众所期待的《Head In The Clouds III》建立在88rising打造的全球性音乐合作项目“Head In The Clouds”系列前两部作品的巨大成功之上，这些作品迄今已累积了超过19亿次的流媒体播放量。“Head In The Clouds”音乐节也将于今年 11 月 6 日至 7 日在南加州宣布强势回归。 "Head In The Clouds”系列的单曲包括RIAA认证黄金单曲“Midsummer Madness”，以及美国Top 40电台热单“Walking”与在TikTok获得病毒式传播效果的“Indigo”。此前这一系列的参与艺人包括88rising的Rich Brian、Joji、王嘉尔、NIKI、Higher Brothers、Stephanie Poetri与AUGUST 08 ，再加上包括Swae Lee (of Rae Sremmurd)、Major Lazer、GoldLink、Playboi Carti、金请夏、Phum Viphurit等众多前所未有的全球性合作。 关于NIKI ： 迄今为止，已累计获得了超13 亿流媒体数据瞩目的22岁的NIKI，始终坚持自主创作、录制和制作自己的歌曲，勇敢地打破了作为“流行偶像”的定式。这位出生在雅加达，现居LA的女孩，正吸引着整个世界的目光，Billboard盛赞她是“冉冉升起的最耀眼的新星之一”。自推出个人EP《Zephyr》和个人首张专辑《MOONCHILD》以来，NIKI以其富有表现力的嗓音，极具个人特色的歌曲创作能力以及风格突出的艺术氛围，赢得了广泛的赞誉，逐渐成为亚洲新生代音乐艺术家充满活力的象征与代言人。 About "Split": In her sentimental new single “Split”, NIKI, who was raised in Jakarta and found herself in the United States to pursue music, chronicles the ache of feeling split between two worlds and two homes. Written by NIKI herself and produced with frequent collaborators Jacob Ray and Bekon & The Donuts, “Split” depicts the emotional pull and turmoil that the pressure to continually adapt brings. "Split" is the latest single in 88rising's long-awaited Head In The Clouds 3 collaborative album, following "California" with NIKI, Rich Brian, and Warren Hue, "Too Many Tears" with Warren Hue, "The Weekend" with BIBI, and "Don't Go Changing" with Ylona Garcia. Artist Statement: I wrote “Split” in 2019 with Jacob Ray. It was initially written for MOONCHILD but I took it off because it felt way too personal, special, and needed its own life. The song is about forever having to split myself between Indonesia and Los Angeles and feeling like I have to constantly “split the difference”, adapt, and assimilate all the time. It’s a song about home, identity, and the struggle to find either. It’s very personal and I hope you all love it as much as I do! About Head In The Clouds 3 Head In The Clouds 3 is the next installment of the iconic album series featuring 88rising artists and special guests from East to West. The project will bring listeners from around the world into the universe of the Asian-American experience. After a brief hiatus in 2020, this year's long-awaited Head In The Clouds 3 builds upon the massive success of 88rising’s world-building first two installments of the Head In The Clouds series, which have amassed over 1.9 billion streams to date. This year also marks the return of the Head In The Clouds Festival on November 6th & 7th in Southern California. The Head In The Clouds series included singles such as the RIAA-certified Gold, perennial summer anthem “Midsummer Madness”, US Top 40 radio hit “Walking”, and TikTok viral sensation “Indigo”. Previous editions featured 88rising’s Rich Brian, Joji, Jackson Wang, NIKI, Higher Brothers, Stephanie Poetri, and AUGUST 08 alongside unprecedented global collaborations with Swae Lee (of Rae Sremmurd), Major Lazer, GoldLink, Playboi Carti, CHUNG HA, Phum Viphurit, and many more. About NIKI: With over 1.3 billion+ streams to date, 22-year-old NIKI has slammed the door on the conventions of pop stardom—writing, recording, and producing her music on her own. Born in Jakarta and based in Los Angeles, NIKI has captured the attention of audiences around the world, earning praise from Billboard “as one of the brightest rising stars.” Earning wide critical acclaim since her breakthrough EP, “Zephyr”, and her debut album, “MOONCHILD”, NIKI has cultivated fans around the globe with her expressive voice, personal songwriting and genre-blurring artistry, becoming a vibrant symbol of – and an advocate for – a generation of Asian musical artists.